商務(wù)英語BEC中級口語精選講義
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商務(wù)英語BEC中級口語精選講義(1)
Why take BEC exams?
strong growth
rigorous quality control
wide suitability
wide business context
value for study and business career
international recognition for work and study
ⅱ 、 What is International Business English?
國際商務(wù)英語,指的是人們從事國際商務(wù)活動中所使用的具有行業(yè)特征的英語,這些行業(yè)包括:國際貿(mào)易、國際金融、國際會計、國際運輸、國際商法、保險、銀行、經(jīng)濟(jì)、營銷、物流、企業(yè)管理、商業(yè)服務(wù)等。
由此看來,商務(wù)英語不是一種獨立的語言,它仍然是英語,是在國際商務(wù)背景下使用的英語。
ⅲ 、 How to learn International Business English? 怎樣學(xué)習(xí)國際商務(wù)英語?
掌握一定的商務(wù)英語詞匯、短語和句型。
(1) 詞匯方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短語方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market
(3) 句型方面
I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
(4) 舊詞 “ 新義 “
honour
e.g, All credit cards honoured here. The bank honoured this cheque.
cover
e.g. I have got myself covered against fire.
royalty
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
(5) 同義詞、近義詞、相似詞的辨析。
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.
熟悉世界貿(mào)易組織。
熟悉國際商務(wù)英語有關(guān)行業(yè)的基本術(shù)語及其內(nèi)涵意義。
學(xué)習(xí)國際商務(wù)常識,略知相關(guān)專業(yè)知識。
商務(wù)英語BEC中級口語精選講義(2)
ⅳ 、 BEC2 Content
BEC2 考試主要是考學(xué)生的語言能力,包括聽、說、讀、寫四個方面。試卷所設(shè)計的語言文字基本山都與商務(wù)有關(guān)。另外,還考學(xué)生的英語語法、結(jié)構(gòu)等內(nèi)容。
BEC2 考試分筆試和口試兩大部分。筆試包括閱讀、寫作和聽力。
Preliminary
Vantage
Advanced
Reading
1 hr 30 mins ﹡
1 hr
1 hr
Writing
45 mins
1 hr 10 mins
Listening
40 mins
40 mins
40 mins
Speaking
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡
ⅵ 、 BEC2 Grades
one overall grade
each skill counts for 25%
candidates also receive profile of performance
Preliminary: two pass grades
Vantage and Advance: three pass grades
ⅶ 、 Introduction to BP Preparation Resource
vocabulary
textbook
《 Pass Cambridge Vantage 》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商務(wù)專題。下面以 Brand power 舉例說明:
1 . 掌握商務(wù)詞匯短語
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2 . 掌握相關(guān)商務(wù)知識
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3 . 掌握相關(guān)背景知識
Tesco, J Sainsbury, Asda
《 Working in English 》
mock exam papers: 9 sets
ⅷ 、 Register for BV
ⅸ 、 Business Research
Answering business studies question
Business Studies is a skills based subject which tests students' ability to use their knowledge. There are four basic skills:
Level One Description/Identification
Level Two Explanation
Level Three Analysis
Level Four Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Responses should:
Identify/state/describe.. make a point
Explain/outline… make a point and develop it
Discuss… present two sides of the debate
Examine/assess/analyse.. make a point and develop fully with some question of it
Critically assess/to what extent… explain both sides and evaluate
商務(wù)英語BEC中級口語精選講義(3)
Ⅰ Life English
Talking about money
1.
If you have money, you can easily make money.
Money makes money.
Money begets money.
If you are in debt, you lose your self-respect.
You lose your motivation.
Your debt continues to grow.
You start to worry.
You need to borrow more money.
You get even deeper in debt.
2.
Money comes.
Money goes.
But the memory is always there.
Money talks.
Money rules.
Money is power.
3.
Money burns a hole in your pocket.
It goes out as fast as it comes in.
You’re a spendthrift.
Don’t squander your hard-earned money.
Put your savings in the bank.
Never live beyond your means.
Be a good consumer.
Be a smart shopper.
Be a clever buyer.
Ⅱ Presentation Topics
Team Work
WHAT IS IMPORTANT WHEN…?
MANAGING A PROJECT
l ENCOURAGING TEAMWORK
l KEEPING TO SCHEDULE
WHAT IS IMPORTANT WHEN…?
CHOOSING PEOPLE TO WORK IN TEAMS
l VARIETY OF EXPERIENCE
l PERSONAL QUALITIES
Key point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.
Explain the importance of team work:
Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.
If the participants worked together, it would be easy for them to come up with creative ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.
If people did not work as a team, everyone would have to wait for the decisions made by the manager and it was not easy to get people to take on responsibility for anything.
A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts
You will get bored quickly if you work on you own. But if you work in a team…
Working in a team can increase personal awareness of abilities and complementary skills in colleague.
How to improve teamwork:
General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experience
Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.
On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.
A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.
Personal qualities:
The basis of the team work is mutual trust and friendly atmosphere
Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.
Project Management
商務(wù)英語BEC中級口語精選講義(4)
、 BEC2 Content
BEC2 考試主要是考學(xué)生的語言能力,包括聽、說、讀、寫四個方面。試卷所設(shè)計的語言文字基本山都與商務(wù)有關(guān)。另外,還考學(xué)生的英語語法、結(jié)構(gòu)等內(nèi)容。
BEC2 考試分筆試和口試兩大部分。筆試包括閱讀、寫作和聽力。
Preliminary
Vantage
Advanced
Reading
1 hr 30 mins ﹡
1 hr
1 hr
Writing
45 mins
1 hr 10 mins
Listening
40 mins
40 mins
40 mins
Speaking
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡
ⅵ 、 BEC2 Grades
one overall grade
each skill counts for 25%
candidates also receive profile of performance
Preliminary: two pass grades
Vantage and Advance: three pass grades
ⅶ 、 Introduction to BP Preparation Resource
vocabulary
textbook
《 Pass Cambridge Vantage 》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV ??嫉纳虅?wù)專題。下面以 Brand power 舉例說明:
1 . 掌握商務(wù)詞匯短語
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2 . 掌握相關(guān)商務(wù)知識
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3 . 掌握相關(guān)背景知識
Tesco, J Sainsbury, Asda
《 Working in English 》
mock exam papers: 9 sets
ⅷ 、 Register for BV
ⅸ 、 Business Research
Answering business studies question
Business Studies is a skills based subject which tests students' ability to use their knowledge. There are four basic skills:
Level One Description/Identification
Level Two Explanation
Level Three Analysis
Level Four Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Responses should:
Identify/state/describe.. make a point
Explain/outline… make a point and develop it
Discuss… present two sides of the debate
Examine/assess/analyse.. make a point and develop fully with some question of it
Critically assess/to what extent… explain both sides and evaluate
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