劍橋商務(wù)英語中級考試真題
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BEC真題一
THE ART OF PERSUASION
'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.
However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.
The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.
Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.
It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.
At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.
13 What point does the writer make about brochures in the first paragraph?
A Customer expectations of them are too high.
B They ought to be more straightforward in design.
C Insufficient thought tends to go into producing them.
D Companies should ensure they use them more widely.
14 The writer's advice to companies in the second paragraph is to
A produce a brochure to advertise new product lines.
B use a brochure to extend the customer base.
C accept that a brochure cannot fulfil every objective.
D aim to get a bigger budget allocation for producing brochures.
15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?
A better language and expression
B better overall appearance
C more up-to-date content
D more product information
16 In the introduction to a brochure, the writer advises companies to focus on
A their understanding of the business environment.
B the range of products they offer.
C their unique market position.
D the reputation they have built up.
17 When discussing brochure content in the fifth paragraph, the writer reminds companies to
A consider old customers as well as new ones.
B provide support for the claims they make.
C avoid using their own photographs.
D include details of quality certification.
18 What does 'run of the mill' in line 67 mean?
A eye-catching
B complicated
C stylish
D ordinary
《The art of persuasion》,勸說的藝術(shù)。這里的勸說(persuasion)帶點廣告的意思,是指怎么樣設(shè)計廣告手冊(brochure)才能吸引顧客,也就是勸顧客掏錢購買產(chǎn)品。
第一段引出話題,說廣告手冊常常設(shè)計得不合理,會把客戶弄糊涂,從而結(jié)束客戶的咨詢。很多企業(yè)并沒有思考一些關(guān)鍵性的問題,比如想通過廣告手冊達到什么目的。通常企業(yè)設(shè)計廣告手冊的原因是競爭對手擁有它。
13題問第一段中作者對廣告手冊所做的觀點是什么。答案是后面幾句:businesses fail to ask themselves critical questions like….企業(yè)沒有問自己一些關(guān)鍵性的問題。從這段話可以看出,作者認為企業(yè)在設(shè)計廣告手冊時的考慮是不周全的,沒有進行深入思考。所以答案是C:設(shè)計他們時考慮得并不充分。A不對,沒有提到客戶的期望,只是說廣告手冊可能會把客戶弄糊涂。B也不對,第一段并沒有提到design的問題。D在原文中也沒有提到。這題稍微需要理解和概括。
第二段是講廣告手冊設(shè)計時的一些考量。開頭先說客戶需要的廣告手冊是一個混合體,很難找到。而往往客戶手冊的預(yù)算是有限的,所以設(shè)計時不可能滿足所有的市場需要,應(yīng)該優(yōu)先考慮最關(guān)鍵的部分。
14題問作者在第二段中對公司的建議是什么。原文說的很明白:There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿足所有的市場需要,所以優(yōu)先考慮最關(guān)鍵的部分,其他的需要用另外的方式來滿足。理解了內(nèi)容不難選出答案是C:接受一個廣告手冊不可能滿足所有目標(biāo)的事實。
第三段緊接著第二段所說的首要任務(wù)(first task),提出了次要任務(wù)(second task):把廣告手冊的內(nèi)容找準(zhǔn)。在95%的情況下,公司會雇人好好設(shè)計廣告手冊,但是卻不會找有相關(guān)技能的廣告文字撰稿人制作內(nèi)容,或者至少給收拾下。還有一個更大的失敗之處在于制作出的廣告手冊不是以客戶為中心的。廣告手冊應(yīng)該涉及到客戶感興趣的領(lǐng)域,集中在從你那購買所能獲得的好處上。
15題問作者在第三段說怎么樣才可以改善大部分的廣告手冊。根據(jù)前面的內(nèi)容概括,很顯然答案在A和D之間。選A是根據(jù)題干中的the majority of brochures來的,原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設(shè)計而不注重表述內(nèi)容,這里的95 per cent of cases可以對應(yīng)the majority of brochures。get a copywriter or someone with the right expertise to produce the text,找一個有相關(guān)技能的廣告文字撰稿人來制作文字,也就是A所說的更好的語言和表達。
第四段說明了廣告手冊剛剛誕生時的一些情況??蛻舾粗氐牟皇瞧髽I(yè)所存在的時間,而是企業(yè)的名聲和所干的實事。所以在廣告手冊的起步階段,最重要的是企業(yè)要擁有一個良好的業(yè)績記錄。一旦這些建立起來了,廣告手冊就可以致力于讓客戶相信你的產(chǎn)品是市場上最好的。
16題問在廣告手冊的引進階段,作者對公司們的建議是什么。原文很明確:The important point to get across at the beginning is that you have a good track record.。通過這一階段最重要的是你必須有一個良好的業(yè)績記錄。也就是D選項所說的公司要注重他們所建立起來的名聲。其他幾個選項都沒有提到。第五段說的是廣告手冊內(nèi)容的一些注意事項。內(nèi)容中要包含與你做生意時可能獲得的一些好處。公司要對手冊上的聲明做詳細說明。還可能引用現(xiàn)存客戶的一些建議。這些可以使得廣告手冊顯得很個人化,而不是堆砌供應(yīng)商的照片然后把自己的名字印在最前面。
17題問第五段對廣告手冊內(nèi)容的討論中,作者的建議是什么。答案是原文的這么一句:it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的,為了可以說服,他們需要被詳細說明。也就是B選項所說的為所做的聲明提供支持。A和D沒有提到,C不對,不是說避免使用他們的照片,而是說不能僅僅只呈上他們的照片,還要有別的東西,比如客戶的建議。
最后一段是說的設(shè)計階段的注意事項,需要具備哪些特征才能讓你的廣告手冊脫穎而出。18題要聯(lián)系上下文進行理解,原文是說“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產(chǎn)特征能讓你的廣告手冊區(qū)別于其他的,后文有一個make you stand out,理解這里的含義,就是要和普通的一般的廣告手冊相區(qū)分。所以選擇ordinary。
幾個疑似生詞:
transpire:When it transpires that something is the case, people discover that it is the case. 為人所知
spell something out:to explain something clearly and in detail
e.g:The report spelled out in detail what the implications were for teacher training.
track record:all the past achievements, successes or failures of a person or an organization 業(yè)績記錄
BEC真題二
Finding the right people
When a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.
For most managers of small and medium-sized enterprises, the job of searching for, interviewing and selecting staff is difficult and time-consuming. (0) ... .G... . Interviewing, for example, is a highly skilled activity in itself.
'We have found the whole process very hard,' says Dan Baker, founding partner of a PR company. 'In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.' (8).........As Dan Baker explains, 'We went to one for our first recruitment drive, but they took a lot of money in advance and didn't put forward anybody suitable. In the end we had to do it ourselves.'
Most recruitment decisions are based on a pile of CVs, a couple of short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based on clear criteria. (9).........This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.
Small companies often know what kind of person they are looking for. (10)......... According to David Rowe, this means that small company managers themselves have to devote more time and energy to recruitment. It shouldn't be something that is left to the evenings or weekends.
Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. 'It's very easy to say you must have the best people in the top positions,' says Alex Jones, managing partner of an executive recruitment company. 'But someone who is excellent in one company may not do so well in another environment.(11).........You can never guarantee a successful transfer of skills.'
Whatever the candidate's qualifications, their personal qualities are just as important since they will have to integrate with existing members of staff. This is where, the recruitment industry argues, they can really help.
According to Alex Jones, 'A good recruitment agency will visit your company and ask a lot of questions. (12).........They can ask applicants all sorts of questions you don't like to ask and present you with a shortlist of people who not only have the skills, but who are likely to fit in with your company's way of doing things.'
A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.
B More often than not, the people making the choice prioritised different qualities in candidates or relied on guesswork.
C Recruitment would seem an obvious task to outsource, but the company's experience of recruitment agencies was not encouraging.
D They need paying for that, of course, but you will have them working for you and not for the candidate.
E They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.
F This means that companies cannot spend more than the standard ten minutes interviewing each applicant.
G Yet few are trained and competent for all aspects of the task.
Finding the right people,尋找合適的人。是說的小公司在起步發(fā)展階段找到合適人才的難度和重要性。第一段總論小公司的經(jīng)理們往往身兼數(shù)職,而其中最有難度的,還是招人。文章介紹了找到合適的人應(yīng)該注意的問題,并且說招人這種事不可能過度寄希望于招聘機構(gòu)。
第八題,這一題的前面說招人相當(dāng)?shù)睦щy,后面一個as Dan Baker explains,說曾經(jīng)找過招聘機構(gòu),結(jié)果人家要提前收錢并且也沒有提供合適的人,最后還是得靠自己。從這里的as …explains和后面的解釋可以看出,第八空的內(nèi)容應(yīng)該是和招聘機構(gòu)有關(guān),招聘機構(gòu)并不能滿足公司的需要。選項C正好滿足這一特點:招聘看起來像是個很明顯的適合交外辦理的任務(wù),但是這個公司同招聘機構(gòu)打交道的經(jīng)歷不那么的鼓舞人。was not encouraging是關(guān)鍵點。
第九題,這一段都是講招人的決策不夠科學(xué)。基于簡歷或者是簡短的面試,很少有明確的準(zhǔn)則。第九空的后面是This kind of approach to recruitment often has unhappy consequences??梢姷诰趴盏膬?nèi)容還是和招聘的方法有關(guān),并且是負面的。B選項符合這一條件:通常(more often than not是often的意思,插入語),做決定的人將候選人身上的不同素質(zhì)按優(yōu)先順序給排好,或者依賴于猜測。
第十題,這一題的后面說this means the small company managers themselves have to devote more time and energy to recruitment。這意味著小公司自己要多花時間和精力在招人上。這里的this means的this是個暗示,可以看出第十題這里應(yīng)該填入的是一些不太有利的因素,使得公司只有自己去招人。E選項符合這一要求:他們通常處于一些特殊市場上,面臨的問題是招聘機構(gòu)并不真正理解這一行業(yè)。
第十一題,這一段是講招的人能否適應(yīng)公司的環(huán)境的問題。這一空前面說的很明確:But someone who is excellent in one company may not do so well in another environment。在一個公司出色的人并不一定能在另一個環(huán)境里干的好。這一空的后面一句也是補充說明這一觀點的。可見第十一空的內(nèi)容仍然是這個,沒有轉(zhuǎn)折。A選項填入正好,是舉例說明11空前面的觀點:比方說,一個大公司的財務(wù)總監(jiān)在小公司往往會干的很糟糕,原因是他或她已經(jīng)習(xí)慣有一個團隊來進行每日的工作。
第十二題,最后一段是和招聘機構(gòu)相關(guān)的。前面說招聘機構(gòu)會上門服務(wù)并且詢問很多的問題。這一空的后面說的是招聘機構(gòu)如何幫助招人。選項D可以填入,D的They need paying for that的that是個暗示,指代前面的上門服務(wù)。D選項的后半部分說要讓招聘公司為你而不是為候選人服務(wù),可以和這一段的后半部分對應(yīng)上。
BEC真題三
When two brands are better than one
Elena Alvarez takes a look at the effectiveness of marketing partnerships
In the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company's database of thousands of corporate clients, who will be offered special deals on all its products.
The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, 'Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.' (8) .....E....... It is better to simplify the
process and give them one focal point.
Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.
One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women's magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.
However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in a partnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.
A In such circumstances, the effects are frequently major and can be long-lasting.
B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies' total marketing budgets.
C Successful marketing partnerships can consequently bring a financial advantage even to small and struggling companies such as these.
D In return, its partner enjoys a broader distribution platform from which to promote its brand.
E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.
F These are fairly standard items, but clearly the company hopes to transform them by broadening the associations consumers have with the brand.
G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.
這篇文章名為《When two brands are better than one》,兩個品牌強于一個,講的是市場合作(marketing partnership)的好處。第一段總論這種合作的好處,可以共享數(shù)據(jù)、策略和交流系統(tǒng)。第二、三段接著說市場合作的優(yōu)勢,好的市場合作可以使品牌對準(zhǔn)正確的目標(biāo)人群,同時提高生產(chǎn)效率。第四段是列舉實例來說明這種合作是怎樣有利于雙方的,第五段講的是與一個貶值的品牌合作的后果。
第八題。第二段前面說市場合作提供了一種提高品牌知名度和銷售的有成本效益的方法。然后一個專家指出市場合作可以使品牌對準(zhǔn)目標(biāo)人群,并削減線上支出。第八空的后面說使過程簡化會比較好。整個這一段都是在講市場合作的好處,從內(nèi)容上看,E是最適合填入第八空的。但E選項的內(nèi)容需要重點理解:任何一個目標(biāo)市場上都只有有限的消費者,沒有必要通過從不同的機構(gòu)競爭信息的方式來贏得潛在客戶。E的說法是從反面來證明市場合作的優(yōu)勢和必要性。prospects在這里是潛在客戶的意思。
這題可以輔助以排除法來做。題目給定的幾個選項,很多都有代詞、短語等等,用在這里銜接不上。比如A的in such circumstances,B的therefore,C的such as these,D的in return,F(xiàn)的these。如果要選擇這些選項,上下文一定會有相應(yīng)的提示。
第九題。前面介紹說市場合作比單個公司單打獨斗的效率提高了27%。B選項無論是內(nèi)容還是連詞therefore都能用在這里:一些專家因此推測這種市場類型在很多公司總的市場預(yù)算中占據(jù)的比重將逐漸增加。不選A,因為前面并沒有與the effects相關(guān)的內(nèi)容。C不選,上文沒有提到companies such as these,D的in return和F的these也不匹配。
第十題。這一段是以兩個公司的市場合作為例來做進一步說明的,一個手機生產(chǎn)商和一個女性雜志的合作。第十空前面說手機公司從雜志的強烈品牌中獲益。這一空的后面有一個this combined approach,從內(nèi)容上看,第十空應(yīng)該說相應(yīng)的雜志是如何從手機公司身上獲益。D選項的內(nèi)容完全吻合,詞組in return可以算是一個答案信號:作為回報,它的合作者擁有了一個更寬廣的分發(fā)平臺,并從中提高了品牌的知名度。
第十一題。這一空前面是列舉的另一個例子,一些知名的卡通形象正在加強Nasco家用清潔產(chǎn)品的形象。也就是說家用清潔產(chǎn)品公司正在和卡通公司合作。這一空的后面也是講的這種策略有什么好處。所以這一空應(yīng)該填入兩個公司的合作的原因、好處等等。F的內(nèi)容吻合:這些都是相當(dāng)標(biāo)準(zhǔn)化的產(chǎn)品,但是很明顯公司是想通過加大消費者和品牌之間的聯(lián)系來進行一些改變。These are fairly standard items,說的是這些家用清潔產(chǎn)品。
第十二題。最后一段講的是和一個貶值的品牌合作所帶來的影響。前面說不可避免的會影響到(inevitably impact on the other),空格后面有一個may take many years to recover,所以應(yīng)該選A,A的the effects正好對應(yīng)于前面的impact:在這種情況下,這些影響通常很大并且會持續(xù)很久。
最后強調(diào)下prospect
在商務(wù)英語里,這個詞有自己特定的含義:潛在客戶。
a person, company, etc. who is a possible customer
e.g:We follow up the most likely prospects first.
BEC真題四
1、This development is in an area where the potential for consumer spending is the highest in the country.
2、The partners constructing this centre have been responsible for numerous other developments.
3、The centre may become a model for future urban development plans.
4、This centre is being marketed by the developers as the best place in the area to shop.
5、Other shopping destinations are located close to the agreed site for this centre.
6、Plans for this development have been presented to people who live in the area for comment and approval.
7、This development is being built in an area which has experienced sustained growth over time.
A
The Birmingham Alliance will provide Birmingham with one of Europe's largest regional shopping centres, right in the heart of the city. The Alliance, an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes, will facilitate an £800m investment in Birmingham. This will regenerate 40 acres of the city centre within the next decade. Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas. The development will be well serviced by all forms of public transport, as well as providing parking space for 3,200 cars.
B
The private-public partnership between Legal & General and Bracknell Town Council will manage the £500m regeneration of the town's centre. The proposals, which are awaiting the outcome of consultation with local residents, provide for approximately 102,000m2 of retail and leisure facilities, 200 residential units and office accommodation. This development is expected to set the standard for town centre regeneration schemes to come because of the way it integrates the business and community sectors. It will also facilitate great improvements in the region's transport infrastructure.
C
Bluewater is a symbol of retail excellence, achieved through a unique combination of design, retail mix, leisure, catering and hospitality. The centre, surrounded by parkland, is situated in the country's most affluent region. Eleven million people, with a combined spending power predicted to exceed a record 5.5bn pound, live within 60 minutes of the centre. The developers set a precedent in the industry by getting the country's three best-known department stores to open very large branches within the centre, as well as over 300 leading fashion and lifestyle stores.
D
Following its recent stock market success, Lend Lease is now developing Overgate shopping centre in Dundee. Construction is well under way, and with several of the country's best-known retailers already secured, Lend Lease is promoting the centre as the unrivalled shopping destination of the region. The economic base of the area has improved continuously over the past decade, due to the fast expansion of the biomedical and service sectors. With an estimated potential market of 500,000 people, Overgate is proving attractive to leading UK retailers.
這套題目的難度不一般,我估計能把這套題給吃透了,以后基本可以笑傲閱讀的第一部分了。文章有點散,題目的信息也是相當(dāng)隱晦,很可能看了半天依然找不著北。寫到這里多啰嗦幾句,越是這種時候越要沉住氣:所有人都一樣,別人不會感覺比你容易。這是整個BEC考試的第一部分,如果不對付好了,后面會潰不成軍。
文章ABCD四個部分分別介紹了四個不同的連鎖店的發(fā)展情況(retail development),因為是基本情況的介紹,所以有點泛,沒法提煉重點,只能盡可能多的把文章里的疑似重點詞匯劃出來,以待備用。
第一題,說這個地區(qū)的消費支出潛力是整個國家最高的,這里的highest是關(guān)鍵詞。答案是C段的這句話:Eleven million people,with a combined spending power predicted to exceed a record 5.5bn pound.意思是綜合消費能力預(yù)計將超過記錄。預(yù)計(predict),也就是潛力(potential)。hightest,也就是exceed a record。前面有個affluent,是形容詞,富裕的。
第二題,說建筑這個中心的合作方曾多次負責(zé)其他的項目發(fā)展。答案是A段的一句話:an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes.意思是這三個國內(nèi)最大的開發(fā)商都擁有廣泛的城市建造經(jīng)驗。這里的with extensive experience就是題干所說的have been responsible for numerous other developments.
第三題,說這個中心可能會成為未來城市發(fā)展規(guī)劃的范例。答案是B段的一句:This development is expected to set the standard for town centre regeneration schemes to come。這種發(fā)展有望為即將到來的城市中心再建方案樹立標(biāo)準(zhǔn)。set the standard對應(yīng)于model,plans對應(yīng)于schemes。
第四題,關(guān)鍵詞是best,答案是D段的這么一句:Lend Lease is promoting the centre as the unrivalled shopping destination of the region.是說Lend Lease打算促使該中心成為這個地區(qū)無與倫比的消費目的地。Unrivalled對應(yīng)于best。
第五題,關(guān)鍵詞是一個close,答案是A段的:Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas。A short distance from也就是close。
第六題,說這個發(fā)展方案提交給了住在這里的人,等待他們的評價和同意。答案是B段的“The proposals, which are awaiting the outcome of consultation with local residents”,這個提議還在等當(dāng)?shù)鼐用裆套h的最后結(jié)果,完全一個意思。
第七題,說建造在了一個曾經(jīng)歷了持續(xù)增長期的地區(qū),答案是D段的“The economic base of the area has improved continuously over the past decade”,這個地方的經(jīng)濟基礎(chǔ)連續(xù)改善了十年。sustained growth對應(yīng)于improved continuously。