雅思大作文真題范文：兒童廣告
今天小編給大家?guī)?lái)了雅思大作文7分范文：禁止兒童廣告 ，希望能幫助到大家，下面小編就和大家分享，來(lái)欣賞一下吧。
2018年8月11日雅思大作文7分范文：禁止兒童廣告
Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?
雅思大作文解析及審題
本題為徹底的舊題，重復(fù)的是2014年4月24日和2016年2月20日的舊題，幾乎兩年就會(huì)重出江湖，值得大家關(guān)注。其實(shí)，廣告類(lèi)話題一直都是雅思作文的常見(jiàn)話題。
本題的關(guān)鍵是：兒童廣告被認(rèn)為對(duì)孩子產(chǎn)生了負(fù)面影響，那么是不是該禁止針對(duì)兒童的廣告呢?這類(lèi)問(wèn)題，考生可以采取一邊倒的論述方式，比如禁止兒童廣告，這種結(jié)構(gòu)需要考生找出2-3個(gè)禁止兒童廣告的理由并加以論證;考生也可以采取雙邊討論的方式，既論證兒童廣告的價(jià)值，又論證其消極影響，最后討論到底該怎么辦。本范文采取第一種方式，即一邊倒地論證兒童廣告應(yīng)該被禁止理由：首先，兒童廣告往往過(guò)分強(qiáng)調(diào)其好玩的一面，從而讓孩子覺(jué)得學(xué)習(xí)不需要認(rèn)真努力;其次，兒童廣告往往根據(jù)其產(chǎn)品特征，過(guò)分夸大這個(gè)世界的危險(xiǎn)性或者安全性，讓兒童對(duì)世界產(chǎn)生錯(cuò)誤的認(rèn)識(shí)。
雅思大作文范文語(yǔ)段一：
Advertisements aimed at children can be seen everywhere these days: TV, newspapers, magazines, and the Internet. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.
現(xiàn)在到處都是以兒童為目標(biāo)人群的廣告：電視，報(bào)紙，雜志，網(wǎng)絡(luò)。當(dāng)然，這些廣告的確有一些好處，它們至少能提供有用的信息，但我深信它們對(duì)兒童的危害遠(yuǎn)大于益處。
解析
開(kāi)頭引出話題。兒童廣告無(wú)處不在，并明確提出自己的觀點(diǎn)：兒童廣告弊大于利。
(2) “While”表示轉(zhuǎn)折。
(3) informative 提供信息的
(4)I am convinced that... 我確信......(= I am sure, I believe)
(5)more harmful than beneficial to... 對(duì)......來(lái)說(shuō)弊大于利。
雅思大作文范文語(yǔ)段二：
In the first place, in order to attract children, many advertisers tend to overemphasise the "fun side" of their products. More often than not they will promote such products as computer games, dolls, animal parks, and so on. I admit these stuff may be important to children, yet too much of them would distract children from their study. Even when they are advertising learning-aid products, the advertisers often claim their products will make children's learning process full of fun. This is really bad because it gives children a false impression that they do not have to put serious efforts into their study.
首先，為了吸引兒童，許多廣告商傾向于過(guò)分強(qiáng)調(diào)其產(chǎn)品“好玩的方面”。它們時(shí)常推廣的是像電腦游戲，玩偶，動(dòng)物園等產(chǎn)品。我承認(rèn)這些東西對(duì)孩子可能十分重要，但是過(guò)多接觸這些東西會(huì)使孩子從學(xué)習(xí)中分心。即使是推銷(xiāo)輔助學(xué)習(xí)的產(chǎn)品，廣告商也通常會(huì)宣稱(chēng)他們的產(chǎn)品會(huì)讓孩子的學(xué)習(xí)過(guò)程充滿樂(lè)趣。這樣做的影響十分惡劣，因?yàn)檫@會(huì)給孩子一個(gè)錯(cuò)誤的印象，使得他們認(rèn)為學(xué)習(xí)不必付出努力。
解析
(1) 提出反對(duì)兒童廣告的第一個(gè)理由：兒童廣告過(guò)度強(qiáng)調(diào)其有趣的方面。論證的時(shí)候注意論據(jù)的推進(jìn)：雖然樂(lè)趣對(duì)兒童十分重要，但過(guò)于強(qiáng)調(diào)樂(lè)趣會(huì)使孩子從學(xué)習(xí)中分心—即使是推廣學(xué)習(xí)輔助產(chǎn)品也過(guò)于強(qiáng)調(diào)其娛樂(lè)性，使孩子不能?chē)?yán)肅對(duì)待學(xué)習(xí)。
(2) more often than not (= often, frequently)經(jīng)常
(3) distract sb. from sth. 使某人從某事中分心
(4) give sb. a false impression 給某人錯(cuò)誤的印象
雅思大作文范文語(yǔ)段三：
At the same time, children advertising is partly responsible for children being kept away from the reality. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners. For instance, when they want to promote their doll weapons, they will describe the world as a place full of bad guys. A child exposed to such advertising may develop a deep sense of hostility to the world. On the other hand, when they want to sell entertainment park tickets to children, they will describe the world as a place full of love and without any danger at all. A child who has been made to believe this kind of advertising will have a hard time when they come across troubles in real life.
同時(shí)，兒童廣告某種程度上導(dǎo)致了兒童遠(yuǎn)離現(xiàn)實(shí)。為了迎合孩子的心理需求，很多廣告用極其富于想象力和不現(xiàn)實(shí)的方式描述這個(gè)世界。比如說(shuō)，當(dāng)廣告商想要推廣武器玩具時(shí)，他們會(huì)描述一個(gè)充滿了壞蛋的世界。一個(gè)孩子若是處于這樣的廣告環(huán)境下可能會(huì)對(duì)世界有很深的敵意。另一個(gè)方面，當(dāng)廣告商想售賣(mài)游樂(lè)園的門(mén)票時(shí)，他們會(huì)描述一個(gè)充滿愛(ài)、沒(méi)有任何危險(xiǎn)的世界。一個(gè)孩子如果被影響而相信這類(lèi)廣告，當(dāng)他/她在現(xiàn)實(shí)遇到麻煩的時(shí)候就會(huì)處境艱難。
解析
(1) 本段提出反對(duì)兒童廣告的第二個(gè)理由：兒童廣告導(dǎo)致兒童遠(yuǎn)離現(xiàn)實(shí)，并從兩方面舉例(要么對(duì)世界充滿敵意，要么對(duì)世界充滿美好的幻想);舉例能使得論據(jù)豐滿而且又有說(shuō)服力，并且字?jǐn)?shù)也不愁了!
(2) be partly responsible for 對(duì)…負(fù)部分責(zé)任，部分導(dǎo)致......
(3) keep away from reality 遠(yuǎn)離現(xiàn)實(shí)
(4) cater to 迎合......
(5) unrealistic 不現(xiàn)實(shí)的
(6) expose (to) 暴露于......
(7) hostility 敵意，仇恨
(8) come across 遇見(jiàn)，遭遇
雅思大作文范文語(yǔ)段四：
To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality. Indeed, these advertisements may provide useful information for children, but these information can be obtained from other more reliable sources. Therefore, my strong suggestion is that children advertising be banned.
總的來(lái)說(shuō)，大多數(shù)兒童廣告有誤導(dǎo)性，對(duì)那些年齡幼小還不能夠區(qū)分想象和現(xiàn)實(shí)的孩子來(lái)說(shuō)危害很大。實(shí)際上，也許這些廣告能為兒童提供有用的信息，但這些信息也可以從其它更可靠的途徑獲取。因此，我強(qiáng)烈建議兒童廣告應(yīng)該被禁止。
解析
(1) 總結(jié)本文觀點(diǎn)：由于兒童廣告有誤導(dǎo)性，因此對(duì)還不能區(qū)分想象和現(xiàn)實(shí)的兒童來(lái)說(shuō)是有害的;盡管這些廣告能提供信息，但這些信息可以從更可靠的渠道獲得;因而兒童廣告應(yīng)該被禁止。
(2) to conclude 總之(類(lèi)似詞組還有in conclusion，in short，all in all)
(3) misleading 誤導(dǎo)性的
(4) tell the difference between…”區(qū)分…
雅思寫(xiě)作高分語(yǔ)段：
1. While these advertisements do have some benefits - they are informative at least, I am quite convinced that they are more harmful than beneficial to children.
當(dāng)然，這些廣告的確有一些好處，它們至少能提供有用的信息，但我深信它們對(duì)兒童的危害遠(yuǎn)大于益處。
2. I admit these stuff may be important to children, yet too much of them would distract children from their study.
我承認(rèn)這些東西對(duì)孩子可能十分重要，但是過(guò)多接觸這些東西會(huì)使孩子從學(xué)習(xí)中分心。
3. Catering to the psychological needs of children, many advertisements describe the world in highly imaginative and unrealistic manners.
為了迎合孩子的心理需求，很多廣告用極其富于想象力和不現(xiàn)實(shí)的方式描述這個(gè)世界。
4. To conclude, since most children advertisements are misleading, they are really harmful to children who are not old enough to tell the difference between imagination and reality.
總的來(lái)說(shuō)，大多數(shù)兒童廣告有誤導(dǎo)性，對(duì)那些年齡幼小還不能夠區(qū)分想象和現(xiàn)實(shí)的孩子來(lái)說(shuō)危害很大。
2018年8月11日雅思大作文真題范文：兒童廣告
題目為：Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?
雅思大作文范文解析：本題考查的是比較常見(jiàn)的廣告話題，但此題注意扣住題目要求，防止跑題.請(qǐng)考生注意advertising aimed at children & negative effects & be banned.
雅思大作文范文：
people nowadays, especially children, are continually seduced and intoxicated by varied forms of advertising, with its strategic maneuvers, addressing its seductive appeal of sale. Therefore, some people claim that the misleading commercials targeting children undoubtedly should be strictly forbidden.
Evidently, the vicious effects of business advertising on children can be hardly ignored.
In the eagerness of selling, a variety of commercials, more often than not, confuse the child’s perception. Children at an early age have not even developed a proper sense of their own identity, or learned to handle money; were they bombarded by misleading advertisements, these youngsters in the formative years would more likely associate status and self-worth with stuff, and look to external things such as fame and wealth for validation. This is the reason why the overwhelming number of children in China tend to get attracted to high-end brands that advertise clothes, shoes and other products.
Additionally, the advertising directed at children that contributes to excessive consumption of unhealthy food is responsible for the epidemic of child obesity. With so many attractive commercials, such as marketing junk foods, unhealthy beverages, and sugared cereals and candy, children’s health has been adversely affected. Owing to the delicious-looking foods being shown on screens every few minutes，Children see fit-looking adults munching on various junk foods and assume that they are healthy, but fail to understand the concept of advertising, which in turn has led to a surge in obesity, diabetes, and other conditions in young children.
However, never ever do we bar and limit the deleterious effects of advertisements on children, as kids gravitate toward all kinds digital devices by which advertisers have found sneakier ways to capture their attention. Nevertheless, it is practicable for parents, the guardians, to help children process the persuasive intent of the advertisement critically, despite the fact that children are more vulnerable to the appeal of commercials than adults.
In conclusion, to bar the all-pervading commercials directed at children is technically impossible. I am concerned that only by being guided and educated properly to tell the misinformation, can children avoid being targeted and overwhelmed by the viciously commercial advertising.(字?jǐn)?shù)325 words)范文原創(chuàng)自小站老師 江鵬(Daniel. Jiang)
文章結(jié)構(gòu) 第一段：引入背景+題目觀點(diǎn)
第二段：廣告確實(shí)給孩子造成一定負(fù)面影響，其一：廣告誤導(dǎo)孩子形成錯(cuò)誤的認(rèn)知觀。
第三段：其二：廣告誤導(dǎo)孩子購(gòu)買(mǎi)不健康食物，帶來(lái)健康問(wèn)題。
第四段：廣告無(wú)處不在，很難徹底禁止，父母應(yīng)該教導(dǎo)孩子辨別且抵制廣告不良信息。
第五段：總結(jié)自己觀點(diǎn)
大作文高分表達(dá)
are continually seduced and intoxicated 不斷地被誘惑
strategic maneuvers 戰(zhàn)術(shù)策略
seductive appeal of sale. 強(qiáng)勁的銷(xiāo)售力
developed a proper sense of their own identity, 對(duì)自己的身份有了正確的認(rèn)識(shí)
in the formative years 價(jià)值觀形成期
associate status and self-worth with stuff, 把地位和自我價(jià)值與事物聯(lián)系起來(lái)
external things such as fame and wealth for validation. 靠外在的名譽(yù)和財(cái)富來(lái)證明自己
high-end brands 高端品牌
the epidemic of child obesity 爆發(fā)兒童肥胖癥
gravitate toward 被...所吸引
sneakier ways 隱蔽的方式
process the persuasive intent 理解處理有勸說(shuō)意圖信息
more vulnerable to the appeal of commercials 更容易受到商業(yè)廣告的誘惑
大作文寫(xiě)作高分結(jié)構(gòu)
more often than not, 頻率插入語(yǔ)
with its strategic maneuvers, addressing its seductive appeal of sale. 分詞目的狀語(yǔ)/介詞伴隨狀語(yǔ)
were they bombarded 虛擬倒裝
This is the reason why 定從
that contributes to 定從
being shown on screens/
munching on various junk foods 分詞后定
which in turn has led. 非限定定從
Never ever do 全倒裝
it is practicable for parents, the guardians, to It形主
despite the fact that 同位語(yǔ)從句
2018年8月11日雅思寫(xiě)作大作文范文：兒童廣告該禁嗎?
寫(xiě)作題目是：Nowadays a large amount of advertising aiming at children should be banned because of the negative effects. To what extent do you agree or disagree?
雅思大作文范文：
People today are too often bombarded with various advertisements on television, in newspapers or on the running buses or subways, a large proportion of which are children targeted. Some people claim that they should be prohibited because of the possible negative influence they might generate. However, I tend to have a different viewpoint.
今天的人們經(jīng)常在電視、報(bào)紙、公共汽車(chē)或地鐵上被各種各樣的廣告圍繞，其中很大一部分廣告是針對(duì)兒童的。一些人認(rèn)為，兒童廣告應(yīng)該被禁止，因?yàn)樗麄兛赡軙?huì)產(chǎn)生負(fù)面影響。然而，我傾向于有不同的觀點(diǎn)。
Some people may point out that too much exposure to advertisings imposes too much stress on children as well as their parents. The advertisers usually have a deep insight into children's psychology and behavior which are taken advantage of in their advertisings to make their products, whether a toy, a snack or some other goods, more appealing to the young minds. As a result, the innocent young are very likely to fall prey to the predators and ask their parents to buy whatever is advertised, regardless of the price and the function.
有些人可能會(huì)指出，過(guò)多地暴露在廣告中會(huì)給孩子和他們的父母帶來(lái)太多的壓力。廣告客戶通常對(duì)孩子的心理和行為有深入的了解，他們利用自己的廣告來(lái)制作自己的產(chǎn)品，無(wú)論是玩具、零食還是其他商品，對(duì)年輕人的吸引力更大。因此，無(wú)辜的年輕人很有可能成為掠食者的犧牲品，并要求他們的父母購(gòu)買(mǎi)任何廣告，不管價(jià)格和功能如何。
However, advertisers themselves hardly agree with these arguments, claiming that the advertisements are full of useful information. This is true to a certain extent. In some cases, parents tend to choose the right quality products according to what a commercial introduces, especially after careful comparison. Nevertheless, in some others, quite the reverse is true. That is to say that the information in a commercial is far from helpful, but rather harmful, since almost all kinds of advertisings exaggerate their merits but conceal their demerits.
然而，廣告商們自己也不同意這些觀點(diǎn)，他們認(rèn)為廣告中充滿了有用的信息。這在一定程度上是正確的。在某些情況下，父母傾向于根據(jù)商業(yè)的介紹選擇合適的產(chǎn)品，尤其是在仔細(xì)比較之后。然而，在其他一些國(guó)家，情況恰恰相反。也就是說(shuō)，廣告中的信息遠(yuǎn)不是有用的，而是有害的，因?yàn)閹缀跛械膹V告都夸大了它們的優(yōu)點(diǎn)，但卻掩蓋了它們的缺點(diǎn)。
Overall, I believe that advertisings marketed towards children should be strictly examined and controlled by the related authorities because children are the disadvantaged group of people and prone to any tricks and deceits. But it is too much to put a ban on them.
總的來(lái)說(shuō)，我認(rèn)為針對(duì)兒童的廣告應(yīng)該受到相關(guān)部門(mén)的嚴(yán)格審查和控制，因?yàn)閮和侨鮿?shì)群體，容易受到任何欺騙。但是，對(duì)他們實(shí)施禁令有點(diǎn)過(guò)分。
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