2020BEC初級常見口語話題

2020商務英語BEC初級常見口語話題會有哪些呢?你都知道了嗎?快點來學學吧。下面小編就和大家分享，來欣賞一下吧。

2020BEC初級常見口語話題(1)　　

商務會議

· Internet(online recruitment)：lost cost;reach vast audience/attract wide attention; attract potential customes + may be annoying

· Television：reach vast audience + high cost;people often change channels

· Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly ask a recruitment

company :professional + high cos;cannot find the right person

· radio：low cost

· give out free sample：give a personal experience

· send direct email to target customers：get a mailing list of target customers; attract potential customers + people often ignore or just delete it immediately without open (should use attractive headline)

· give out leaflets

agenda(key point)：set out in advance to state date, time and location;inform them of all the items to be discussed together;ask them for suggestions for items

venue：choose a suitable venue;with convenient transportation;big enough to accommodate all the participants;

facilities：fully equipped with necessary facilities such as overhead projecter, fax, telephone, computer with access to the internet

the size/length of the meeting

集會的目的：

· keep on track of market trend

· gather ideas to reach more workable final decision

· offer platform to share valuable experience

· exchange views to solve problem .

其他形式的集會活動

· buffet dinners

· afternoon teatime

· sightseeing tour

· an reward ceremony

參會需要帶的文件

· work plans

· analysis for market trend and development

· sales report

· related figures/data give a overall picture

· useful for setting goals/targets

參加會議需要注意什么(會中):

· listen carefully :show respect to others;benefit from their views

· take notes：ensure not miss the important items;useful for later reference

2020BEC初級常見口語話題(2)

表現(xiàn)

· consistently working late

· working through lunch

· come to work even when ill/often ask for sick leave

· rush to meet tight deadline

· bring work home

后果

· high turnover

· poor performance

· in low spirit

· lower productivity

應對措施

· time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work

· flexible working time + balance work and life

· provide some sports facilities/organize sports activities + enhance employees’ health

· encourage to take up a hobby + get off the fatigue

· provide coffee rooms and nutritious refreshment + help to relax

· provide childcare/eldercare/transportation facilities + help to cope with these responsibilities

解決公司危機的措施：

· issue a news release make arrangement for the victims

· offer all kinds of assistance

· offer some compensation

· assign some staff to their family to help to cope with tragedy

· organize some related training program

· recall all the product from the market to prevent possible danger

公司選址/遷址

考慮因素：

· get closer to the target market

· cheaper labor cost;low rates of corporate tax

· convenient public transportation

· avoid competition

· consider expansion potential

· better working environment ：boost business;lead to higher-quality performance;increase company's profits

2020BEC初級常見口語話題(3)

產品屬性： brand;price;quality;after-sales service;reputation;reliability

價格的制定

影響因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes

產品推銷/推廣目的

· aim at target market;

· promote product efficiency;

· meet and beat fierce competition capture a large market share

方式

· launch an advertising campaign

· personal selling：employ some experienced salespeople

· sales promotion：offer promotional gifts;coupons 優(yōu)惠券;rebate 回扣;loyalty scheme;sweepstake 抽獎;free samples;trading stamp;contest publicity： mass media

好處

· attract potential customers

· boost the sale of product

· encourage customers to try new products

客戶服務目的

· increase the level of customer satisfaction;

· meet customers' expectation;

· improve the standard of customer service

提高服務質量的措施：

· Have an after-sale services supervision system

· staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)

· check sales figures regularly

· obtain feedback from customer (set up a hotline;conduct a survey)

留住顧客

· understand what the customer needs

· provide high quality product and good service

· offer some discount to regular customer

· upgrade interior decoration

招待客戶

招待方式+具體目的

· arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business

· show them around our company, especially the best part + give them an overview of our facilities and production methods

· take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor