BEC中級(jí)口語(yǔ)指導(dǎo)匯總2020

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bec中級(jí)口語(yǔ)指導(dǎo)(1)

Promoting a new model

The car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.

You have been asked to make suggestions for promoting the car.

Discuss the situation together, and decide:

Which features of a car might be important to the target group

How an advertising campaign could present the car

Where you could advertise the car

推出新款車(chē)

你所在的汽車(chē)生產(chǎn)廠計(jì)劃推出一款新車(chē)， 并將目標(biāo)人群定為18歲到25歲的顧客群。請(qǐng)一起討論， 為這款車(chē)的促銷(xiāo)提出意見(jiàn)，內(nèi)容包括：

這款車(chē)的那些特性對(duì)目標(biāo)人群來(lái)說(shuō)很重要

在廣告宣傳中應(yīng)該以怎樣的形式推出這款車(chē)

廣告應(yīng)該發(fā)布在哪里

【詞匯&短語(yǔ)】

主要使用者 prime user 手機(jī)短信 text message

小體積 compact size 配置，裝置 outfit

第一印象 at first sight 戰(zhàn)略，策略 strategy

【參考范例】

A: That is the most recently developed model of the company. The target consumers are aged between 18 to 25 years old. Now, let’s have a discussion about how to promote it. Please fell free to share with us whatever it is in your mind.

B: At first sight, I’m really positive that the prime user of this model will be youngster rather than the middle aged. Look! It is of compact size, yet with modernized outfits, really appealing to young and fashionable people. I think this is the real pluses of it.

C: You are right. We are probably looking at the best seller of this season. But don’t forget that our competitors also have launched new models recently. The point is how to do advertising campaign against them.

A: I think the features of the model just speak for themselves. The only thing we need to do is try to get our potential buyers to take a look at the car.

B: We can invite pop stars to present the model, and then the new model will appeal to the youngsters.

C: Good idea! So we have to design everything on a target-based strategy. I believe the so called“star effect”will work. According to a recent survey, the consumers do care about who is presenting the product. We should take advantage of it.

A: The launching of the new model needs perfect timing. I believe autumn is a good reason. Because it is a time when students left college and go forth into the word. Some of them will find themselves in great need of a vehicle to communicate to their working cities.

B: Ok, I think we covered this point perfectly. Shall we move on to the next subject?

C: Yeah. The launching of the new model is also a vital factor. In your perspective, where should we advertise the car?

A: The feedback from our retailers and the market research indicated that internet and text messages, instead of trade affairs, are ideal media for advertising the new the model.

B: It makes senses. After all, our target consumers are young customers and these guys just can not live without computers and cell phones. Since they prefer stay at home surfing the internet and sending text messages, it is not difficult to find our best channels to launch the new car.

C: You can hardly imagine how fast words can travel in the internet world in these days. If some buyers think highly of our car and say something in favor of it in the internet community, lots of internet users will know it overnight. It is a good choice.

bec中級(jí)口語(yǔ)指導(dǎo)(2)

Selling old stock

The manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.

You have been asked to make recommendations.

Discuss the situation together and decide:

How much discount should be offered

Whether to offer the same discount on all products

How customers could be informed of the discounts.

庫(kù)存積壓品處理

你所在的制造公司要清理倉(cāng)庫(kù)以便儲(chǔ)存新產(chǎn)品。公司想把已停產(chǎn)的尾貨打折處理掉。公司要求你們對(duì)此提出建議。

你們一起討論當(dāng)前的狀況，并決定：

l 應(yīng)該提供多大幅度的折扣

l 是否對(duì)所有的產(chǎn)品采取同樣的折扣

l 如何通知客戶這次的打折活動(dòng)

【詞匯&短語(yǔ)】

整理，選出 sort out 區(qū)分，區(qū)別 differentiate

倉(cāng)庫(kù) warehouse 廣告費(fèi)用 advertising rate

配飾 accessory 虧本 at a loss

過(guò)時(shí) out of fashion 替換物 alternative

有吸引力 appeal 傳單，散頁(yè)印刷品 leaflet

營(yíng)造空間 make space 社區(qū) community

有道理，所言極是 have a point 幾乎，實(shí)際地 practically

【句型點(diǎn)擊】

常用否定句小結(jié)

Little remains to be said. 簡(jiǎn)直沒(méi)什么可說(shuō)的了

I don’t wholly agree. 我并不完全同意

It simply will not do. 那是絕對(duì)不行的

I never thought of it, let alone did I do it. 我想都沒(méi)想到它，更別說(shuō)去做了

【參考范例】

A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.

B: So we have two weeks left and we must hurry up.

C: Most our stocks are clothes and accessories, and they have gone out of fashion.

B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?

A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.

B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products.

C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on all products?

A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.

B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?

A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?

C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.

B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.

A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.

C: Yeah, what you said is true.

A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.

C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!

B: Wonderful! It seems everything has been work out for selling our old stock.