與外商進行商務(wù)談判時英語使用技巧
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與外商進行商務(wù)談判時大多用英語進行,所以這個時候我們要注意避免跨國文化交流產(chǎn)生的歧義,交談時盡量用簡單、清楚、明確的英語,不說易引起對方反感的話語,如下列這些詞語中就帶有不信任色彩,可能會客戶不愿積極與我們合作。
“to tell you the truth”,“i’ll be honest with you…”,“i will do my best.”“it’s none of my business but…”。
為了避免誤會,我們可用釋義法確保溝通順利進行。如,“we would accept price if you could modify your specifications.”我們還可以說:“if i understand you correctly,what you are really saying is that you agree to accept our price if we improve our product as you request.”
最后,為確保溝通順利的另一個方法是在談判結(jié)束前作一個小結(jié),把到現(xiàn)在為止達成的協(xié)議重述一遍并要求對方予以認(rèn)可。另外在商務(wù)談判還應(yīng)注意下列問題:
1、“會聽”
要盡量鼓勵對方多說,向?qū)Ψ秸f:“yes”,“please go on”,并提問題請對方回答,使對方多談他們的情況。
2、巧提問題
用開放式的問題來了解進口商的需求,使進口商自由暢談?!癱an you tell me more about your campany?”“what do you think of our proposal?”
對外商的回答,把重點和關(guān)鍵問題記下來以備后用。進口商常常會問:“can not you do better than that?”對此不要讓步,而應(yīng)反問:“what is meant by better?”或“better than what?”使進口商說明他們究竟在哪些方面不滿意。進口商:“your competitor is offering better terms.”
3、使用條件問句
用更具試探性的條件問句進一步了解對方的具體情況,以修改我們的發(fā)盤。典型的條件問句有“what…if”,和“if…then”這兩個句型。如:“what would you do if we agree to a two-year contract ?”if we modif your specifications, would you consider a larger order?”
?。ǎ保┗プ髯尣?。只有當(dāng)對方接受我方條件時,我方的發(fā)盤才成立。
?。ǎ玻┇@取信息。
(3)尋求共同點。如果對方拒絕,可以另換其它條件,作出新的發(fā)盤。
?。ǎ矗┐妗埃睿铩??!皐ould you be willing to meet the extra cost if we meet your additional requirements?”如果對方不愿支付額外費用,就拒絕了自己的要求,不會因此而失去對方的合作。
“to tell you the truth”,“i’ll be honest with you…”,“i will do my best.”“it’s none of my business but…”。
為了避免誤會,我們可用釋義法確保溝通順利進行。如,“we would accept price if you could modify your specifications.”我們還可以說:“if i understand you correctly,what you are really saying is that you agree to accept our price if we improve our product as you request.”
最后,為確保溝通順利的另一個方法是在談判結(jié)束前作一個小結(jié),把到現(xiàn)在為止達成的協(xié)議重述一遍并要求對方予以認(rèn)可。另外在商務(wù)談判還應(yīng)注意下列問題:
1、“會聽”
要盡量鼓勵對方多說,向?qū)Ψ秸f:“yes”,“please go on”,并提問題請對方回答,使對方多談他們的情況。
2、巧提問題
用開放式的問題來了解進口商的需求,使進口商自由暢談?!癱an you tell me more about your campany?”“what do you think of our proposal?”
對外商的回答,把重點和關(guān)鍵問題記下來以備后用。進口商常常會問:“can not you do better than that?”對此不要讓步,而應(yīng)反問:“what is meant by better?”或“better than what?”使進口商說明他們究竟在哪些方面不滿意。進口商:“your competitor is offering better terms.”
3、使用條件問句
用更具試探性的條件問句進一步了解對方的具體情況,以修改我們的發(fā)盤。典型的條件問句有“what…if”,和“if…then”這兩個句型。如:“what would you do if we agree to a two-year contract ?”if we modif your specifications, would you consider a larger order?”
?。ǎ保┗プ髯尣?。只有當(dāng)對方接受我方條件時,我方的發(fā)盤才成立。
?。ǎ玻┇@取信息。
(3)尋求共同點。如果對方拒絕,可以另換其它條件,作出新的發(fā)盤。
?。ǎ矗┐妗埃睿铩??!皐ould you be willing to meet the extra cost if we meet your additional requirements?”如果對方不愿支付額外費用,就拒絕了自己的要求,不會因此而失去對方的合作。